The Idea: 

Muller Kaffee brings the morning when ever you want

Consumer insight: 

A milk coffee isn’t just a milk coffee: it’s a true symbol of morning. Its taste and perfume says morning. And when you leave the house with your milk coffee, you take the morning with you wherever you go, any time of the day. Your milk coffee is like a ray of sunlight.

RTB: 

The taste that makes any moment feel like morning

A powerful key visual with stopping power, that conveys in an unexpected way our line:

MORNING IS WHENEVER YOU WANT.

The two layers combine playfully, showing a packshot of a bottle of Muller milk coffee on a

beautiful, serene meadow covered by the light of a morning sun, superimposed on an image of an office late at evening: you can drink Muller milk coffee at any time of day and you still feel like early in the morning because it’s revigorating both your body and your spirit.

Halloween Wave

Credits: 

Direction & Production: Adrian Simion and Alexandru Tocilescu

Agency: The Mansion

Client: Muller